Venture Clienting

Create Long-lasting business impact with startup solutions.
Fast.

We help corporates find proven startup technology, run pilots, and demonstrate ROI - in months, not years. Backed by 17 years of building alongside founders and 6,000+ startups we worked with.

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6,000+

startups we worked with

1,000+

PoCs executed

500+

corporates innovation projects

Since 2008

building corporate-startup partnerships

21+

Active markets

Trusted by Innovation Teams at

What and Why

Venture Clienting is the fastest route from a business problem to a working solution.

Instead of building internally or investing in startups, you become their client. You buy a solution that already exists, pilot it against a real business need, and scale it if it works. No equity, no incubator, no multi-year roadmap.

Traditional innovation

Venture Clienting

The venture clienting process

From business problem to measured impact.

Eight stages, run the same way on every project. Each one has a defined input, a defined output, and ends in a decision, and impact is tracked from day one, not only calculated at the end.

1. Problem discovery
‍

We qualify business problems that are specific, measurable and likely to already have a startup solution. Others bring concepts. We bring startups that are ready to deliver.

2. Scoping
‍

A needs assessment with the problem owner turns a symptom into requirements, constraints and budget.

Impact Measurement

High-level impact assessment
‍

Business case sized in the first meeting

3. Startup sourcing
‍

GlassDollar software screens 20M+ companies. Our experienced team then checks every candidate for corporate readiness, references, and real pricing.

4. Startup assessment
‍

Three to five enterprise-ready startups demo against your brief. Your business unit decides, not us.

Impact Measurement

Refined calculation
‍

sharpened by market and solution fit

5. Procurement
‍

A lightweight PoC contract on a fast-track pathway, pre-agreed with procurement, legal and IT.

Impact Measurement

Refined calculation II

the startup's offering moves the numbers

6. Proof of Concept
‍

A four to eight week PoC against one agreed success metric, ending in a formal go or no-go.

Impact Measurement

Impact validated
‍

first concrete results from the PoC

7. Implementation
‍

Production contract, IT integration and phased rollout. This is where the business impact lands.

Impact Measurement

Realised impact

actuals replace estimates

8. Scaling
‍

The proven solution rolls out to other business units and sites facing the same problem.

Impact Measurement

Impact multiplied
‍

same solution, more business units

Impact measured as

Revenue increase
Time savings
Quality improvement
Customer satisfaction
Employee satisfaction
Others
Talk to a Venture Clienting expert

Any business function. Any industry.

Venture Clienting is not an R&D activity. Every project starts with a pain point that a business function already owns and already budgets for, which is why the model travels across the entire organisation, and across sectors.

Procurement
Operations
IT & Security
Sales
Marketing
Logistics
HR
Finance
Sustainability

Every function
meets every market

Manufacturing
Automotive
Mining
Banking & Insurance
Logistics
Energy
Chemicals
Retail
Public Sector
Why Start2

Your Venture Clienting partner, built on 17 years inside the startup world

Many providers come either from the corporate or consulting side. We come from the startup side - Since 2008, we have worked with founders at the grassroots: in accelerators, on demo days, in their first corporate meetings. So we can tell you which startup will survive your procurement process, your IT security review, and its first meeting with your plant manager.

Fixed prices, not billable hours
‍
You pay for sourcings delivered and PoCs run, not for time booked. Clear prices from the first sprint.

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Access to technologies in 21+ markets
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We scout across 5 continents and hold no equity in the startups we recommend. The only criterion is fit to your problem.

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You own the outcome
‍

We hand over playbooks, templates and know-how, so your team can run Venture Clienting on its own.

Start small or go end to end
‍

Book a single sourcing sprint, one PoC or a full unit. Add stages when you need them.

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Impact you can show your board
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Every project is tracked in euros, from the first estimate to realized impact, in one dashboard.

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Founder DNA, corporate experience
‍

17+ years of building startup programs and 1,000+ PoCs with corporates. We know both sides of the table.

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Who it's for

Three ways to run Venture Clienting with us.

Wherever you are on the curve, every engagement starts the same way: with the right startup.

1 - Set Up

You've never done Venture Clienting before

We build the capability with you from scratch, and prove it pays for itself.

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2 - Scale Up

You've proven it works and now want scale

You have the mandate. What you don't have is enough hands to run the projects.

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3 - Modules

Focused support, without a full program

Sometimes you only need one piece. These stand on their own.

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Technology Partner

Software finds the startups. Our team picks the right one.

Start2 Group is your delivery partner. GlassDollar is the intelligent foundation underneath.

Six modules, 26 features, one system.

Discovery

Startups scouted

Evaluation

Startup evaluation, startup outreach

Collaboration

Business unit CRM, startup CRM

PoC management

Kanban or list views, custom workflow

Reporting

Analytics impact calculation

Security & IT

GDPR & TISAX, SSO, MFA & API

More on GlassDollar
Let's talk

Talk to our experts

With 15+ years at the intersection of corporates and startups, across strategy consulting, entrepreneurship, CVC investing and executive leadership, I bring a practitioner's perspective to corporate innovation.

I help leading corporations build and validate Venture Clienting units that generate real business impact. Having led 50+ proof of concepts and contributed to 10+ successful unit launches, my team and I help clients accelerate results while minimizing risk.

Let's talk.

Book 30 minutes

No prep needed. Bring one business problem.

Pre-register
From the field

Innovation Insights

Lessons, panels and news from matching startups with corporates.

Case Study

The Bridge That Keeps Building: How Ongoing Support Turned Market Exploration into Pilot Opportunities

German AI startup VisioLab built lasting Japan partnerships and pilot opportunities through Start2 Group's sustained on-ground support.

Blog

Start2 x Venture Clienting: Leverage Our Startup Experience – Find Better Startups Faster

Our offering is uniquely positioned to quickly assess the best-fitting startup solutions.

Blog

GlassDollar and Start2 Group Announce Strategic Partnership to Scale Venture Clienting Internationally

The collaboration will give companies access to startup innovation and accelerate Venture Clienting programs

Insights

Making Corporate-Startup Sustainability Partnerships Work | 8 insights from the field in Southeast Asia

Many climate startups face the same dilemma. Corporates want proven solutions before committing to pilots. Investors want commercial traction before investing. For early-stage startups, this creates a classic chicken-and-egg problem.

Insights

The Hidden Discipline Behind Startup Scouting: Translating Risk, Readiness, and Reality

Corporate Innovation advances when scouting translates strategy, risk appetite, and operational realities into startup partnerships

Blog

Future-Proofing Corporate Innovation: Strategies for 2025 and Beyond

Discover how forward-thinking companies are reshaping their strategies by embracing open collaboration, AI-driven insights, and adaptive frameworks to future-proof innovation.

FAQ

Frequently asked questions

Straight answers on the Venture Clienting model: how it works, what it costs, how long a PoC takes, and how it differs from corporate venture capital.

What is venture clienting?
How does venture clienting work?
What is the difference between venture clienting and corporate venture capital (CVC)?
What are the benefits of venture clienting?
Is venture clienting right for my company?
How long does a venture clienting proof of concept take?
How much does a venture clienting program cost?
Why work with a venture clienting partner instead of doing it in-house?
How is Start2 Group different from other Venture Clienting providers?
How do you find the right startups for our business problem?
What is it like to work with Start2 Group on venture clienting?