Great Pilots Are Easy to Start. Scaling Them Is Where Most Stall
Enterprises run plenty of pilots, but turning a promising test into a scaled, adopted solution is where many stall. According to McKinsey & Company, as reported by The CEO Magazine (October 2023), 84% of companies were stuck in pilot mode for over a year, and fewer than 30% of pilot projects were at the point of starting to scale. Without a clearly defined challenge, the right startup match, and a path forward, even technically successful pilots can lose momentum before they create real business value.
For corporate innovation teams, that means:
-> Turning a business goal into a testable pilot brief is deceptively hard.
Without a clear problem statement and defined success criteria, it's difficult to know what a "good fit" startup even looks like, or how to judge the pilot once it's running.
-> The right startup rarely surfaces on its own.
Without structured access to the right ecosystems and networks, teams often end up settling for whichever startup they came across, not necessarily the one best suited to solve the challenge.
-> Passing a pilot test isn't the same as scaling it.
Without a defined path from pilot to procurement to adoption, even a technically successful test can lose momentum and never become a lasting part of the business.
Start2Pilot exists to close that gap, turning promising pilots into scalable, adopted solutions.
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