Venture Clienting

Trusted by Clients Worldwide

From 17+ years of startup support to operating Venture Clienting for dozens of companies

Innovation moves faster than corporate R&D can keep up with. Venture Clienting closes this gap by becoming a startup's customer to solve a concrete business challenge. Instead of investing in startups or running generic innovation programs, corporates identify high-priority pain points, scout the best startup solutions, test them through focused PoCs, and implement what works.

With Start2, you tap into a global network of thousands of startups from leading scaling programs like German Accelerator and BARDA. We identify the right solution for your specific use case — even for the most niche topics — and get you collaborating within weeks, drawing on 17 years of hands-on startup experience.

1,000

PoCs executed with clients around the world

€500M

Startups evaluated annually to identify the best fit for your challenge

Our services tailored to your needs

Startup Sourcing

Find the best startups. Fast.
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Best for
Teams who know their challenge and need the right startup fast.

What you get
- Deep understanding of your challenge + global startup scouting
- Longlist, shortlist, and detailed startup profiles
- Ranked results with clear recommendations
- Optional: demo coordination with top matches

End-to-End PoC

From pain point to testing of solutions.
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Best for
Teams ready to test a startup solution in a real pilot.

What you get:‍
- Pain-point definition + global startup scouting
- Startup demos, PoC scoping, and success KPIs defined
- Internal stakeholder alignment and procurement navigation
- Pilot management, KPI tracking, and business case for scaling

Venture Clienting Unit Setup

Build the engine, not just one project.
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Best for
Corporates making Venture Clienting a repeatable innovation capability.

What you get:
- Operating model, governance, and clear team roles
- Startup-friendly procurement processes
- Full setup with live analytics
- Playbooks, workshops, and your first PoCs live

Need individualized support? Contact us

Why Start2 Group?

Access startups others don’t find

With running plenty of startup programs, we have unparalleled reach to thousands of startups, investors, experts, mentors and research institutes across 30+ markets.

Benefit from both worlds

For years we've supported founders and corporates - we know both worlds and how to navigate the complex structures and decision-making processes that come with each.

Dive into a global innovation network

With 20+ offices across 5 continents, you get local implementation support and access to the world's most relevant innovation ecosystems.

Faster results. Lower cost.

On average, our customers achieve results 5× cheaper and 3× faster than alternatives like acquisitions, in-house builds, or incubation programs.

Our Approach

One operating system, end to end

Every service we deliver runs on the GlassDollar vclOS — the Venture Clienting operating system. From needs assessment and startup scouting through PoC management and KPI tracking, the entire process is digital, transparent, and scales seamlessly as your unit grows.
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What that offers our clients:
-> End-to-end digital, in one place — from needs assessment and startup scouting to PoC management and KPI tracking. No spreadsheets, no handoffs.
-> Live transparency, every PoC — real-time view of every scouting result, every PoC status, every KPI across the funnel.
-> Scales with your unit — start under our hosted license, transition seamlessly to your own as your operation grows.

Learn more

Testimonial

Real Results. Real Stories.

Don’t take our word for it – take theirs

“The network of mentors has the right blend of industry and startup and help open doors to the right business partners.”
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Edwin Chow

Assistant CEO & Innovation

“Start2 has been a key partner for ScaleNL and the Dutch Government in Silicon Valley, providing critical support in driving the success of our startup.”

Michael Dooijes

Founder, ScaleNL & Startup Liaison

“Through the Scaler8 program (powered by Start2 Group), we connected with key local players who helped us successfully enter the German market."

Andrew Woo Schill

Head of Growth, Microsec

Ready to start your innovation journey?

Let’s connect and explore what’s possible – together.

Get in Touch