Enterprise Singapore

Demand Driven Innovation

Connecting Singapore Startups with Global Corporate Demand

About

Demand Driven Innovation (DDI) is a government-backed open innovation program that enables corporates to identify concrete business challenges and connect with Singapore startups offering relevant, high-impact solutions.

Supported by Enterprise Singapore and powered by Start2, DDI follows a structured demand-driven methodology: defining corporate challenges, scouting qualified startups, and facilitating introductions. It creates the foundation for valuable cross-border partnerships while allowing corporates and startups to independently pursue pilots or proof-of-concept (POC) discussions.

Start2 remains engaged through outcome monitoring to measure success and support the continuous growth of the Singapore-Germany innovation bridge.

Corporates

Innovation Made Efficient

DDI offers a de-risked, structured approach to discovering innovation from Singapore’s thriving startup ecosystem. Start2 begins by helping corporates define their specific business challenges that conducts in-depth due diligence on potential startup matches to ensure relevance, capability and readiness.

Each introduction is backed by Start2’s curation and validation, ensuring corporates engage only with credible, solution-aligned startups. This saves time, reduces scouting risk, and maximizes the likelihood of productive collaboration.

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How it Works

Unlock Innovation Through Strategic Startup Collaboration

A Guided Journey from Defining Challenges to Measuring Impact

Define Business Challenges

Corporates identify and refine innovation needs with Start2’s facilitation

Scout Startups

Start2 curates relevant Singapore startups with validated, applicable solutions through it’s PS2x methodology

Connect & Engage

Start2 facilitates introductions for in-depth corporate-startup conversations

Monitor Outcomes

Start2 measures engagement results to assess success and long-term impact

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