Discover growth opportunities across Asia’s top markets.
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Funded by Tokyo SUTEAM and run by Start2 Group, this program supports Japanese startups in validating their business models across China, Korea, India, and Singapore—equipping you with market insights, connections, and a solid base for regional growth.
Tokyo Metropolitan Government formulated "Global Innovation with STARTUPS" in November 2022, and is working to develop a "different dimension" startup strategy with Tokyo at the center, aiming to realize a society where challengers can thrive with hope. In addition, in March 2025, the "Tokyo 2050 Strategy" was formulated, setting policy goals for startups up to 2035. This project aims to strengthen Tokyo's startup ecosystem and ultimately promote the creation and growth of startups by developing a variety of startup support programs through collaboration between Tokyo Metropolitan Government and a variety of supporters and by creating a network among those supporters.
Learn how to evaluate, test, and validate your next market with confidence.
The program helps startups identify and validate their growth potential in four key Asian markets. Through tailored insights and on-the-ground exposure, participants gain a deeper understanding of local business environments, customer needs, and partnership opportunities.
With guidance from market experts and access to trusted networks, the program empowers you to evaluate your product-market fit, refine your strategy, and build the right connections for successful market entry.
Participants get a week-long experience in the country of their choice, providing firsthand exposure to local markets and ecosystems, gaining a deep understanding of customer behaviors, market needs, and the competitive landscape, while refining their business model and value proposition with guidance from experienced mentors.
One-on-one meetings with potential customers and partners provide direct market exposure, and by the end of the program, participants leave with a concrete roadmap of actionable steps for expansion and growth.
Discover opportunities, build partnerships, and accelerate your growth in Asia’s most dynamic economies.
Gain clarity on your target market by evaluating your product’s fit and commercial readiness. Receive practical insights to refine your strategy and strengthen your market entry plan.
Work closely with experienced mentors who understand your target ecosystem. Through tailored one-on-one sessions, you’ll receive actionable advice to navigate local business dynamics effectively.
Make smarter decisions and reduce trial-and-error costs. Learn from experts and local case studies to streamline your expansion journey and accelerate growth.
Expand your reach through curated introductions to investors, partners, and ecosystem players—opening doors to collaborations and long-term opportunities across the region.
China’s fast-evolving market offers unmatched opportunities for growth and innovation. Startups entering Shanghai can tap into a massive consumer base, advanced digital infrastructure, and a thriving tech ecosystem leading global trends in AI, e-commerce, and green technology. Exposure to local industry leaders and global networks during MWC Shanghai provides valuable insight into one of the world’s most influential and opportunity-rich markets.
South Korea is a global innovation hub known for its technology leadership and openness to collaboration. In Seoul, startups encounter a forward-thinking business culture supported by major corporates, research institutions, and strong government backing. Immersing in the ecosystem surrounding NextRise Seoul gives startups direct access to key partners and a clear view of opportunities in one of Asia’s most advanced economies.
Singapore stands as a strategic gateway to Southeast Asia’s fast-growing markets. Its strong legal framework, pro-business policies, and global connections make it an ideal base for regional expansion. Through activities linked with SWITCH, startups gain exposure to investors, partners, and customers—positioning themselves for success in a market recognized for innovation, connectivity, and stability at the heart of Asia.
India’s booming digital economy and vibrant startup ecosystem make it an exciting market for global expansion. Bengaluru, the country’s technology capital, offers access to top-tier talent, deep tech expertise, and a fast-growing consumer base. Connecting with the innovation community around the Bengaluru Tech Summit helps startups understand market needs, build partnerships, and establish a foothold in one of the world’s fastest-growing economies.
If you’re unsure which market is the right fit for your startup, join our upcoming information session. Our team will provide an overview of the program, share insights on the 4 markets, and explain how the program can support your expansion journey. You’ll also have the opportunity to ask questions and learn how to identify the market that best aligns with your product and growth goals.
If your startup already knows which market(s) to pursue, you can apply today. Gain tailored support, expert guidance, and direct access to local networks that will help you validate your strategy, refine your product-market fit, and accelerate your entry into your chosen market. Start your expansion journey with a program designed to turn your market plans into action.
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Don’t take our word for it – take theirs
“We are deeply grateful to Star2. Their program provided invaluable guidance for expansion starting in Germany and across Europe, with dedicated support, expert insights, and startup peers from Japan, Germany, and abroad. It truly felt like home for SMILE CURVE.”
“Start2 Group helped us see what we couldn’t find online, such as how decisions are made, who the stakeholders are, and how to approach them.”
"Start2’s key strength is its unmatched ability to support international startups entering the EU, particularly the German market, through its extensive and well-established network. To make the most of this network, each startup needs to clearly define its own positioning."
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